Leading Analyst Firm Names CrowdOptic a Cool Vendor in Context Aware Computing

San Francisco, CA - April 18, 2012 - CrowdOptic, a maker of crowd-driven mobile applications and the first focus-based mobile technology solutions for live events, today announced it was chosen as one of Gartner's "Cool Vendors" in Context Aware Computing for 2012. In a new report entitled Gartner's Cool Vendors in Context-Aware Computing, 2012, the leading analyst firm recognized CrowdOptic for its innovative, impactful and intriguing technology. CrowdOptic identifies clusters of people who are looking at the same thing through their smartphone cameras, and joins them into live discussion groups. Since its launch in July 2011, CrowdOptic has gained widespread adoption among enterprise customers and in a range of premier sporting and entertainment venues.

Each year, Gartner identifies new vendors in key technology areas and publishes a series of research reports highlighting these innovative vendors and their products and services. Gartner researched a number of companies, and selected CrowdOptic as “Cool”.

According to the Cool Vendors 2012 report, these innovative vendors are paving new roads for context aware computing in several key areas. They; deliver the right information to the right people at the right time, enable cost-effective and scalable sensor-to-sensor communications, and bring intelligence to security and access control systems.

Gartner, Inc., Cool Vendors in Context-Aware Computing, 2012, Avivah Litan, et al, April 16, 2012.

About the Cool Vendor
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.