CrowdOptic Augmented Reality and Analytics
CrowdOptic instantly curates large data sets of crowdsourced photo and video content by subject. CrowdOptic works with the photos and videos taken using popular smartphones and cameras by analyzing the standard metadata already embedded in the media.
CrowdOptic connects photos and videos by focus, identifying the location of the subject as well as the photographer, and auto-curates for subject, authenticity and relevancy. CrowdOptic technology filters spam and fake photos, enforcing safe and verified content.
The CrowdOptic platform powers a range of focus-aware interactive smartphone applications for marketing, branding and advertising. CrowdOptic lets people in a crowd interact in brand new ways based on their common point of focus, a capability which exposes a whole new dimension of opportunities for marketers and brands.
Enterprises and brands can captivate live audiences with a range of interactive capabilities that include augmented reality, chat, poll/vote, find friends, and so much more, all based on where mobile phones are pointed from moment to moment.
The same CrowdOptic technology which boosts the AR capabilities of smartphones is now integrated with AR glasses. People wearing CrowdOptic-powered smart devices can interact with their environment in new ways, including by connecting live with other people around them while looking at the same thing.
With CrowdOptic, brands can tailor AR to an individual mobile user’s specific focus, as well as the user’s general, directional line of sight. Our method enables a more authentic user experience by filtering out distracting and unnecessary information -- a crucial capability for all AR, particularly glasses applications.
CrowdOptic leverages sensor technologies resident in smartphones such as GPS, compass and tilt (accelerometer), and combines these technologies with CrowdOptic proprietary algorithms to create a new way to track interest of fans anywhere.
When the locations of two or more users are known (through GPS), CrowdOptic can calculate, tag and analyze the point of intersection of where they are looking through their smart phones (their focus). This cluster data is analyzed and integrated seamlessly onto a variety of mobile applications. CrowdOptic analytics data can be leveraged through open APIs to layer within an existing enterprise infrastructure.
CrowdOptic provides news organizations with the tools to automatically curate crowdsourced content from smartphones pointed at a specified location, to create a chronology of authenticated photos and videos for a newsworthy event. Our tools locate the source of heat on a dashboard as well as create a signal or beacon for incoming contributions from that same location.
With CrowdOptic Mobile ENG, eyewitnesses are given an instant, direct channel to news outlets to report breaking news in the field, replacing archaic web forms and email methods of news submission with a one-button mobile app that feeds directly into the news outlet or any social media.
With our second screen capabilities, CrowdOptic social is also accessible to those viewing at home. CrowdOptic-powered applications are accessed interchangeably by Social TV, tablet and smartphone.
Fans at home can join into the eyewitness discussion via a split screen broadcast on their Social TV, which they can navigate via their tablet. Smartphone users at a live event can share their experiences and have them broadcast in real time to live audiences at home.
CrowdOptic Security is helping event organizers and venues detect and respond more quickly to potential incidents and threats. Using cluster detection capability, combined with analytics, CrowdOptic flags phone activity that is anomalous or out of place, and which may represent possible security incidents.
A security dashboard allows for constant monitoring of these clusters along with streaming video
and text alerts of the possible incident, giving officials the tools to review an incident remotely
and spring quickly into action.